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Global Ambassador of the Stop TB
Partnership – A R Rahman
The appointment of A R Rahman, the legendary icon of popular music
from India, as the First Global Ambassador of the Stop TB
Partnership is a great new opportunity for creatively projecting the
TB issue, the Stop TB movement, the Partners Forum and World TB Day
‘04 into the public sphere.
“Every Breath Counts – Stop TB Now!”
BACKGROUND
The next two years, 2004 – 2005, are going to be very critical for
reaching the World Health Assembly targets for 2005 (the ‘process’
targets of 70% case-detection and 85% cure rate).
Globally, our current level of achievement is only about 37% in
case-detection, and 83% with respect to cure. Meeting the 2005
targets will also be an essential first step towards reaching the
2015 Millennium Development Goals target (the epidemiological
‘impact’ target, which has been articulated as -- “to have halted
and begun to reverse” the incidence of TB).
In March 2004 the 2nd Stop TB Partners’ Forum in New Delhi will be
coinciding with World TB Day ’04. Aside from being an opportunity
for re-vitalizing political Commitment (at the Forum), the moment
offers a unique opportunity to launch a provocative worldwide
campaign for catalyzing greater public participation in the global
movement against TB.
PROPOSED THEME
Objectives
Based on current and emerging priorities, the overall objectives of
the Stop TB
Campaign (which includes the campaign elements/messages of World TB
Day 2004 and the 2nd Stop TB Partners Forum) are:
To infuse a sense of urgency in the TB movement, and ensure
acceleration of effort by all stakeholders in order to meet the 2005
targets
To catalyse and scale-up the participation of civil society, towards
building greater societal commitment for the TB movement
World TB Day 2004 Theme: “Every Breath Counts – Stop TB Now!”
Rationale
There is an inseparable link between the act of breathing, and life
itself. Indeed, breath, and breathing, is central to every human act
and expression. Breath, and breathing, is also closely associated
with Tuberculosis.
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How TB spread from one person to another ?
TB spreads through the air. Every time a person with active TB
coughs, sneezes or speaks, TB bacteria spread in the atmosphere
through his/her breath. Other person living in such an atmosphere
(i.e. family members, friends or colleagues) can inhale these
bacteria into their lungs. Once inside the human body these
bacteria start multiplying in number. They can spread to any organ
of the body via blood. TB of the lungs or larynx can spread from
one person to another whereas TB of other organs, such as brain,
kidneys or vertebral column, is non-infectious. |
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